On the contrary, I assume making decentralized database products is very hard. And I don't doubt that authorization is a whole can of worms. My point is not that they're easy, but that they're the type of problems you are most likely to care about if you're building a web service.

A web service. Not a moon rocket, or an MRI machine, or high frequency trading software, or computation fluid dynamics simulations, or a compiler, or a video processing pipeline, or a word processor, or a 3D game engine.

So, just saying: When bloggers consider the headline "Software component names should be whimsical", I wish they'd spend a second to ask themselves whether their advice actually applies to any of the niche domains I mentioned, or if it's just a best practice for their fellow web service developers. Presently, there's a cultural trend that you don't have to bother with that step, and you can just write as if your audience is always the other web service people in the valley. To me, that gets very grating, and that's where the snark comes from.