Most of the chips I've seen are guilty of this, from Trader Joe's to the popular Veggie Straws. They're essentially baked/popped chips with no extra nutritional content. "Veggie" is definitely deceptional to the average consumer, who expects vitamins and minerals.

I wouldn't call potatoes a vegetable, but they are nutrient dense. They are actually about the most well-rounded thing you can eat if you had to choose only one food to live off of. The only negative to them is the glucose spike, but if you have an active job, it's less of a problem

don't forget about the beet juice used for coloring!