* Re-sell third party products for a while ("Until our own offering is ready"). If the recently posted self parking video is to be believed, the in-house products are still not on par with the third party predecessors: https://www.youtube.com/watch?v=nsb2XBAIWyA
* Pre-sell your product years before it's ready.
* Aggressively suppress internal and external criticism.
* Avoid objective evaluations of your product.
They have even change the terms&conditions to make it clear that beta testers were allowed to share.
Beta testers have shared lots of not-flattering things and Tesla has not 'aggressively suppressed' them.
They have asked for the outright fraud and slander campaign conduct by a competitor to be removed.
> * Avoid objective evaluations of your product.
Like what?
Tesla Vision (no radar/no lidar) has just been objectively tested:
https://www.tesla.com/blog/model-y-earns-5-star-safety-ratin...
There are no objective evaluations for FSD as nobody has actually made general full sell driving work.
But you can get the Beta and do any kind of 'objective evaluations' you want. You can even publish all the details, amount of interventions and so on of all your drives.
There's zero way they don't KNOW internally that asking an inattentive driver to take over with no warning doesn't work, and that they aren't as safe as they are trying to spin.