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0 pointsjbverschoor3y ago0 comments

Why? It seems very similar to the branded watch faces

0 comments

BoorishBears3y ago

Old school manufacturer mentality, although it's not completely baseless...

- Don't give up control of a safety critical interface

- Don't give up data (which they think they can monetize) by not controlling the full stack

- Don't give up a branded differentiator like "iDrive" for what everyone else is offering

- Don't pay a tax on our cars to big tech if we can avoid it (see how they dragged their feet on Carplay to start)

jbverschoorOP3y ago

Sure, but it's simply what people want. I will refuse to buy a car without carplay. I also want to have a seamless experience from my contacts / music / maps etc. I don't want old crappy outdated and super expansive software in my car, and I'm certain every day more people think the same.

BoorishBears3y ago

That's fine but they're convinced software is the boring cheap part and people want the car for physical side of things, and nothing will change their mind short of really dire circumstances (and business has never been better for them)

Rolls Royce was still selling $200,000 with iDrive versions almost 2 years behind the version in a base model 2-series until last year, so I also wouldn't underestimate how much money they've made while keeping that mentality

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0 comments

BoorishBears3y ago

Old school manufacturer mentality, although it's not completely baseless...

- Don't give up control of a safety critical interface

- Don't give up data (which they think they can monetize) by not controlling the full stack

- Don't give up a branded differentiator like "iDrive" for what everyone else is offering

- Don't pay a tax on our cars to big tech if we can avoid it (see how they dragged their feet on Carplay to start)

jbverschoorOP3y ago

BoorishBears3y ago

j / k navigate · click thread line to collapse