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0 pointsteddyh3y ago0 comments

Trust (by way of VMC) is the whole point of BIMI; it’s what’s in all the marketing copy: The fact that nobody else can send mail with your logo. If you merely wanted to send e-mail with your icon on it, that already existed: the X-Face header has been around for decades.

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Avamander3y ago· 2 in thread

Absolutely not, BIMI is a way to provide brand identity for recognition/marketing purposes. Trust or security is not the standard's goal. Being able to trust the logo is an optional extra.

Also nobody really uses X-Face, it's irrelevant.

teddyhOP3y ago

You’re talking nonsense. What is the improvement of BIMI (without VMC) over X-Face? The only things I can think of are:

1. BIMI logos are in color.

oh yeah, and:

2. BIMI logos are inherently a tracking pixel so the sender can see when readers read the mail.

Avamander3y ago

You are free to read the BIMI standard's section 2.1 containing its high-level goals.

The next section also literally says "This document does not cover the different verification and reputation mechanisms available, but BIMI relies upon them to be in deployed in order to control abuse." It's not a standard meant for establishing trust, it does not mandate requiring a VMC.

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