Still, I don’t understand why Cloudflare goes out of its way to be a white knight when its peers have far less mercy. What’s in it for them? Companies at this scale remove the “don’t be evil” slogans they adopted when they were smaller.
If we take them at their word, it's ideological. They seem to be somewhat libertarian and believe they shouldn't interfere except for the most serious cases. If I recall, they've even stated that the 8chan/Daily Stormer decisions might not have been made today.