My employer did some work early in Dotcom for a company that owned the domain name "manufacturersexchange", when I pointed out that was a terrible name for a business they said "no business person would notice that". Business never got off the ground.
I mean even with a dash it's really not a very good name for a business. What does the company even do?
Mind you, self-descriptive company names and domains are more useful for local small businesses; big ones like Google start to get their own meaning. ycombinator? What?
They wanted to start a manufacturing equipment business like eBay, but for factories, which itself was rather silly given how difficult shipping machines would be. They wanted a preliminary design for a 3 month period, but took 3 months to negotiate the contract, so in the end I worked without any input. I think they were completely clueless about the internet or how difficult such a business would be to run, or even market.
