I'm not an idealist. I'm a pragmatist.
But the internet allows businesses to operate virtually in de facto war zones. This is getting people killed when the business tries to act like they don't need to account for that fact.
If they physically went into a war zone to sell products and it was getting people killed, would that merit a "Too bad, so sad. Gotta make money, doncha know. Can't be worried about niggling details like not getting our customers cavalierly killed."