As for what "paying the market" means, it might be an incentive for companies to use more (by paying for and extra shift of workers to run a factory), or to cover the losses variable providers will incur when they wind down in order to prevent grid collapse. The latter is probably more of a factor than the former, but I don't have practical experience in this field to be able to say - it probably varies with time and location.
https://www.stanwell.com/our-news/energy-explainer/negative-...
> Negative prices are a signal to either increase demand or reduce supply. Intermittent and fast response energy sources (such as solar, wind, peaking generators) can stop and start in relatively short spaces of time to avoid negative price periods. Coal-fired generators however, incur significant costs stopping and starting and require many hours to restart. This means they continue generating throughout negative pricing periods as it is more cost-efficient to incur the costs of negative pricing than shutting down and then starting up again.
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> We are working to improve the flexibility of our plant so we can meet consumers’ changing demand needs. Learn more about our flexible plant trials
In California some gas plants installed batteries on site to help them avoid this kind of thing, but there's just too much coal for that to work here. You can see that the battery and pumped hydro try their best to help the coal by increasing their demand but can't quite cover it.
This is also why traditional coal or nuclear baseload is paired with gas or hydro peakers that can adjust faster.