I'm a long time user of Heroku, have built on top of it as a developer, CTO, etc.
My gut feeling from reading your homepage is that you're automating a lot of AWS service deployments on my behalf, but not "obfuscating" it that much from me either.
Your pricing talks about "Resources" which I assume are either AWS services or instances of those services. The free plan says that a REST api needs 40 resources which seems... like a lot? Is 40 good? bad? :-)
Heroku specifically allows you to think of your app == 1 dyno (depending on how much you scale it obviously), not 40 services.
I also note that the $290/month team plan talks about unlimited resources but doesn't specify their size/capacity. Heroku has sort of t-shirt sized tiers for dynos (and addons as well, like Postgres). What size of resources are you deploying on my behalf?
I do see the value of what you're doing, I'm just not getting a "as easy as Heroku" feeling. It seems potentially more powerful, but also raw-er i.e. this is automated AWS (that I might need to care for / understand), not... "git push heroku master" :-)