Nah, some beancounters/MBAs found they could they could save a tiny amount of money and completely ignored the knock-on effects, tale as old as time. That said Heroku hasn't been relevant in many years now so maybe removing the free tier won't matter. They just have the people who are stuck there or for those who are neck-deep into Salesforce crap and Heroku is the best option. Neither of which sound like a winning strategy long term.
Developer interest has moved on (due to Heroku's mismanagement) and I'd bet the majority of talent has long since left Heroku. It's in a death spiral now.