It seems to me like there’d be a big market for an identical feature by feature Heroku “clone” with a more dedicated (from the outside looking in) team. No more features, no less, just exactly what Heroku did but without the intent to shut down. What’s preventing that from existing?
Even now if you emulate that it's one thing, but Heroku has been frozen in time for at least the last 5 years, maybe closer to 7-8 years. There was more to do and more to improve and advance, and it stalled out for reasons. Now just being a clone wouldn't be enough you need to continue advancing the experience.
Another start-up I've been playing with is Railway, who offers 5-10$ of free usage per month, certainly enough to play with react/nextjs app and a postgres db to your hobbyists hearts content (as long as you turn if off when you're done).
If I were to host a bootcamp on starting a web app from scratch I'd do something like stand-up a T3 App https://github.com/t3-oss/create-t3-app on Vercel Hobby https://www.vercel.com . Not sure I'd even consider Heroku for teaching anymore.
Docker/docker-compose has much of the "easy to ship" magic that Heroku had for me in its early years, I very quickly abandoned Heroku for my own container stacks not long after Docker launched in 2013. Its not quite as friendly or easy as Heroku was at its best, but its a completely open format and works with so many different providers etc etc.
When you can just get a database in a container with one line in docker or a handful of lines of yaml in a compose file, the magic of heroku deploying a production database instance easily isn't quite as special as it once was.
That Dokku, the open source Heroku alternative, is at heart a Docker container manager suggests I wasn't the only person with these thoughts.
I'm not sure.
One guess is that heroku actually started with quite a bit less than we now see -- for instance, initially only supported Rails. The bar was so much lower then, since there had been nothing else like it, that they had enough runway to start with much less than would be "table stakes" today and build up to it.
Also they just had a really really really good team, and really good management that let the team go.
And luck maybe?
Not sure what their funding was, if they had funding runway that's hard to get today for a similar product?
But honestly I don't know. There are several competitors trying. None of them have in my opinion yet reached heroku in DX. And it's hard to talk about because it's not just an issue of listing significant features; it's also a million tiny things that are just right and work together just right.
I think it's _something_ about them being the "first mover", and building out initially when there was pretty much nothing like it, and when expectations were lower.
I personally think now there is great demand of complexity from all levels of tech hierarchy. see this: https://news.ycombinator.com/item?id=32439601
Now, you need to deploy Dokku so I get how the two are dissimilar, but I wonder what it would look like for a company to try to offer managed dokku instances (perhaps this is already a thing?).
