I mean, you're mostly right. Not about the "hiding behind blog posts" thing (we just like to write). But the rest of it, sure? We're not telling you to stop using Heroku. We love Heroku. Heroku is a big part of why we got into this.

Our primary benefit over Heroku isn't "the simplest possible DX". Heroku has that nailed! It's running apps close to users, easily scaling them up and out over the globe. I like us a lot (but then I would) for simple apps that will never need global scaling, but nobody at Fly.io is telling you that we've somehow obsoleted Heroku!

I'm confident that we'll get to parity with Heroku on DX; it's a thing we're serious about. But Heroku has had a long, long time to get these details right, and we're working on other things too. Give us a bit. :P