Not if it distracts from accomplishing things that actually matter. Think about plastic straw madness. They take up very little room in landfills. By volume they make up very little of ocean waste. And if you get a plastic straw at a restaurant that isn't on the beach, it is hard to even imagine how it would get in the ocean. Yet society moved mountains to stop using plastic straws. What is the cost of creating these mostly-unnecessary alternatives? What could people have done with their time that would have been more productive?
The costs of virtue signaling are real.