You can also click on "Ad Swap" at the top of every single ad and choose what out of three choices you'd rather see. Honestly I don't see the problem with ads on Hulu Plus. I'm paying for additional licensing fees and being able to watch the videos on any device I own.
Ah , I'm in the UK so no Hulu available to me.
The British TV channels have online services but they're typically the same 4 or 5 ads in rotation over and over again (except the BBC of course) and don't appear to be targeted at all.