OSM is amazing, for sure, but standing up even a small OSM service that only services a map in your local town/city/community is too daunting for most people (myself included).
Considering there are many other comments in this thread that mirror my main question, I would try and figure out messaging. Is it a particular tile rendering on top of OSM data? Is it trip heading information? Is it helping people stand up self hosted OSM servers? Is it helping with just a few components of that process? If so, which components? etc.
It's hard to know what the "value add" is here and a lot of this is my own ignorance on how the OSM ecosystem works but that's kind of what I would recommend trying to convey to people.
I wouldn't assume deep familiarity with OSM. I would like to hear more, especially concerning tools to help stand up a self hosted OSM server more easily, as I would suspect many other people would, but it would be nice to have some basics spelled out instead of assuming I have deep familiarity with the sprawling and intricate OSM ecosystem.