Yet. If iOS News app is any indication of how bad their ads will be then I think they really will be hurting themselves in the long term. My guess is there are many like myself who now use Apple products as the “least bad” option rather than truly liking them anymore, that sentiment will grow way faster when people start seeing ads in more places.

I’m one of those people where consistent keyboard shortcuts is the main sticky feature, but that only let’s me put up with so much.