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0 pointsrfergie14y ago0 comments

The point I am trying to make is that people's actions and feeling about advertising are very different.

You are absolutely right that people consume advertising and react to it.

I think you are wrong to conclude that this means they love advertising. Perhaps it is just my bubble, but I can't imagine many people saying something like "I love advertising, I wish commercial breaks were longer".

IMO the difference with the techie internet crowd is that we are aware of what is an advert online and we also know that there are ways to avoid it.

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maximusprime14y ago

Commercial breaks are a special case. They prevent you from consuming the content until they end. Which is obviously not a great user experience (Although people do need to go make a cup of tea or have a toilet break).

Online and print advertising doesn't prevent consumption of content, or stop the user going about his business for 5 minutes.

Still disagree. I'm tech 'savvy', but I don't put myself in the HN crowd. I'm a consumer. I love advertising. I love buying stuff. I'm what I consider to be in the 'mainstream'. I can avoid ads, but I choose not to.

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