So perhaps fascism doesn't fit perfectly, but it's pretty damn close in my opinion (especially if you use definition 3 by Wordnik "Oppressive, dictatorial control").
Few to none of the loudest users of “fascist” describe Cuba, Venezuela, or China with the term according this definition. Can only conclude the definition is given in bad faith, and used by people with a silent exception for “states and organizations I find ideologically appealing.”
Our best bet is to shame those using products of unethical companies.
In fascism 1.0, singular authority vested with the head of government who then subjugated every other institution under the government. In fascism 2.0, power consolidates from the bottom up as corporations weave themselves into our individual lives, merge and collude with each other, and expand their scope in a way that subsumes existing institutions including the existing government.
It's not the same, but it rhymes. Each version seems to be heading towards a similar end state, but coming at it from a different direction. The distinction seems to be the same distinction as between totalitarianism and inverted totalitarianism. Maybe we should call it inverted fascism?
In some cases, it conforms more to classical fascism than many realize.
That said, in this particular case, I’m still not sure it applies.
When it comes to stopping the distribution of child abuse material, there’s no reason to believe that anyone’s acting in bad faith. We can certainly see where they have everything needed to do so (access to people’s personal data, ability to mobilize law enforcement, and a relationship with government that is amenable to suppressing criticism as “dangerous”).
But in this specific case and others like it, we actually see that law enforcement did their job - they did not overreact, they investigated as appropriate, and nobody was charged.
Google continuing to be a dick about it and holding someone’s account hostage isn’t exactly fascism yet, but it is a great demonstration to people how easily big tech can become weapons of fascism, and why it’s important to opt out of centralized big tech (while they still have the chance), to discourage public/private collusion, and reason to support efforts to keep their powers in check, the same as they would any government.
"The word Fascism has now no meaning except in so far as it signifies ‘something not desirable’. The words democracy, socialism, freedom, patriotic, realistic, justice, have each of them several different meanings which cannot be reconciled with one another. In the case of a word like democracy, not only is there no agreed definition, but the attempt to make one is resisted from all sides. It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of régime claim that it is a democracy, and fear that they might have to stop using the word if it were tied down to any one meaning. Words of this kind are often used in a consciously dishonest way. That is, the person who uses them has his own private definition, but allows his hearer to think he means something quite different"