- the rotary encoder. I don't see what the aim of this is - what's the intended usecase?

- the font on the numbers. I feel like it should match the font used on the other keys instead, which I think I like but it's hard to tell because there's no good actual picture of the keyboard as a whole

- drop the model name on the right. I get that you've made a keyboard that is a design statement, but it would bug me as an owner. Move it to the bottom.

edit: for context, I already have a not dissimilar in terms of concept Keychron K3. That puts page up/down/home/end in that blank space on the right where you've put the model name. It does make the keyboard feel more cluttered, but I do find myself using those keys frequently.

oh, and is it backlit? I am assuming not from the specs, which is unfortunate. an understated, not too bright, white only backlight would be really nice to have on a keyboard like this.