Land is often leveraged by creation of negative (or net neutral) commercial enterprises to gamify population growth (and inflation).
eg
https://www.silverstarcarwashes.com/latest-news/silverstar-c... (this is of 6 planned)
Because of the city tax conditions and depreciation schemes available, enough capital will turn a net negative run cost into a positive capital sale in less than 10 years. It's the same thing as flat asphalt parking lot developments that covered southern california commercial land until the 90s.
It seems to be a gamification of city growth incentives.