I've had to make batches of personnel photos taken with an iPhone look presentable for a web page on several occasions. A few seconds to set the white balance and normalize the orientation and scale makes a significant difference. It doesn't make it into a great photo, but nothing short of going back with an SLR is going to do that.
Also part of why I think claims about the awesomeness of the iPhone camera should be taken with a pound of salt. It's a fairly nice cell camera, but it's still a cell camera.