+ Have a reasonable price point. Hundreds, versus thousands.

+ Operates in the wet. Including the very wet, like hail. You can even test it offroad without necessarily needing to use the offroad equipment.

+ Familiarity. You don't need to learn to ride them, because it was likely you'd already ridden something similar.

+ It's easy to safely fall, when you inevitably make a mistake. You may not even hit the ground.

+ You can go a reasonable speed - you're not looking to replace walking, but jogging.

+ More familiarity. The imagery of riding a scooter is more of playing around and having fun, than dorkyness or awkwardness, because the device looks unfamiliar and like a new experience. Which makes you more likely to try it, at least once. More people trying it "just once" the more no one notices if you pick it up, because it becomes common.