$5B market in the US alone. Dry cleaning is on its way out, but lots of folks still without laundry facilities at home or where they rent.

I thought the same thing until I had to wash a large comforter. I am very close to a major American city, is still in the suburbs. I went to my local laundromat and it was packed, with big screen TVs, free Wi-Fi, and vending machines. It was a pleasant experience!