Indeed, we're aware of Bettercloud and others. But that's the point, they're focusing on the enterprise market.
When we worked in our startups before we couldn't use solutions like Bettercloud as they were just not affordable (especially when you need to upgrade all your tools to the highest plan) or didn't even talk to us when we don't bring them 100k per year.
We want to help startups and scaleups, basically focusing on the SMB market. These customers don't have good solutions as of now.