Well, those badge-worthy companies can preemptively ban your product as well as future business development/co-marketing opportunities. If you never see yourself having an actual relationship of any kind with those companies, and your ethical bar is that low, then you may decide it's worth it.
Certainly, many crypto companies are practicing this form of wishful thinking right now.
https://www.theverge.com/2022/7/29/23284330/helium-crypto-me...