That would be a surpreme waste of company money, and probably they have engineers working for them who are far better developers than they are.
Now, that may or many not achieve what the GP thinks it will. But, if you believe the leadership of your org is out-of-touch, it is a natural thing to suggest.
1 - https://nypost.com/2022/07/01/rotterdam-wont-dismantle-bridg...
I think we are seeing the development of "Programmable Companies" - where all aspects of the company and its data are accessible (imagine a code API that reaches down to some sane mix of data structure).
So while it is crazy for Zuckerberg to try and optimise some Ad server, what should / could exist is a Jupyter-like notebook with something like
for minion in mycompany: if minion.timeatwork < 40: crapminions+= 1
This is mostly done with crappy spreadsheets, but it does not get to the feedback that this sort of platform (I think) enables.
Anyway. The point is CEOs should code. the reason they have stopped is because their job has not been "disrupted" ... yet
Edit: I think there is a further point here. Managers used to (Drucker?) design and build the systems, the factory floor was a battleground of Kanban and command and control. But automation won out. And now the "systems of production" are designed by coders.
All the managers have left is shuffling around people from project to project. But one lever does not a effective d means of control make.
We have learnt from communism that command and control economy falls over at scale. And what is a company but a command and control economy.