... There was that time that top management thought reverse imperialism was a good idea so they dumped a perfectly good Google Wallet in the U.S. for something that was big in India... No thought of cultural sensitivity. A few years later they reversed the decision, with no consequence for the people who made it.
If you are doing that for your products though you are never going to get long-term traction no matter how good or bad your engineers or marketing people are.