People weren’t killed though relying on a catastrophically named “feature”.
I still can’t get my head around that anyone let them call it “Autopilot” from the get go - especially in a country that has manufacturers of microwave ovens put a warning on their product that its not suitable for drying their pet’s fur.
People weren't killed by Theranos either. In both cases, it was an open secret in Silicon Valley that the CEOs were selling a bridge.
The media coverage took a long time to catch on because everybody loves a superhero story. Tearing down people who aren't famous doesn't get eyeballs. (What ever happened to Carlos "Alex Piper" Watson?) You'll only get a story that can be milked for weeks after they get big enough.
Plus it was crystal clear to anyone remotely aware of where assisted driving was and is at that time that it’s simply bogus and outright dumb and dangerous calling it “Autopilot”.
Such a sad case of wishful thinking for the domestic economy by regulators blinded by a “shiny” corporation.