Tesla does marketing all the time in SoCal, so that's clearly false. Also, I'm pretty sure they launched a car into space once? That counts as a marketing activity. Referral bonuses, free Supercharging, etc., are similarly marketing activities, and other automakers refer to such activities as marketing in their financials. (In fact, Tesla just announced a major marketing effort in China today...
https://www.theverge.com/2022/8/8/23297417/tesla-ownership-l...). That Tesla does not characterize marketing activities as marketing simply indicates that their financials are not prepared under GAAP and instead represent fantasy unicorn accounting.
They scaled from 3,000 cars to 3 million cars in just ten years.
Most modern Chinese automakers scaled even faster than that. And if you think that's impressive, Ford went from 0 to 3 million cars in less than 10 years. Without electricity, robots, or fancy technology.
These cars are real, and they are changing the world around us.
Agreed, the streets are now significantly more dangerous due to all the Tesla vehicles driving around like drunk drivers while in AP or FSD modes. Tesla may set back the adoption of self-driving technologies by a decade.
They are also the place that attracts the most engineering talent. I have yet to find a Tesla job post for social media marketing.
Tesla only conducts so much R&D because they insist on recreating a worse version of the wheel rather than using outside suppliers. Except for their supposed differentiating factor, the batteries, which are actually made for them by outside suppliers (i.e., Panasonic).
But on that note, every single one of the other major automakers conducts more R&D into actual new areas of technology than Tesla. They just don't constantly brag about it on Twitter.
Tesla’s main achievement is not marketing. It’s volume production (i.e. manufacturing).
I laughed so hard I almost sharted. Tesla has the worst volume production of any major automaker, and for several years straight has the ignomious distinction of being at or near the bottom in terms of initial car quality (as measured by the number of manufacturing defects in new vehicles), so to the extent they make "more" cars it is because they cars they do make are lower quality.
And building cars that convert people when they drive them.
I now know more former Tesla owners than current Tesla owners. Tesla's 0-60 speed convinced a lot of people to buy EVs. But their abysmal build quality guaranteed that most Tesla buyers' first Tesla would also be their last. Only the die-hards buy more than one Tesla in SoCal anymore.