I worry that what may kill Elon's ventures in the end will be the collective weight of many small moments of impatience or hubris compounding over time, which is sad because the broad strokes have been fairly well played so far.
And the plethora of USA Liar Laws such as the "Patriot Act", "Inflation Reduction" bill...
Until then, we live in a country owned by Marketers and Lobbyists, and Elon Musk can call his AI cars Self-Driving* as long as he likes
I don't care about Autopilot and instead want to comment on some of the rest of your list. What are you going on about?? Veggie Patty is not a marketing lie in the slightest. It's a patty. It's made of plants. That's about as straight-forward as possible. The mRNA vaccines do in fact make use of mRNA; no lie there. Almond milk is a fine name. It's milk from an almond in the dictionary definition of the word. Really struggling to understand what you're getting at here...
Tesla should be #1 in the definition of a marketing-first company. Why are they not? Their marketing!
Tesla does zero ads. They don’t even have a PR team (go ask journalists, they literally find nobody to talk to at Tesla).
They scaled from 3,000 cars to 3 million cars in just ten years. Back in 2011, I saw exactly ONE Tesla roadster in Santa Monica. Now, walk around for two minutes and you’ll see several S, 3, X and Y. Same in Switzerland. In 2016, I’d see one or two a day. Now you see several per hour. These cars are real, and they are changing the world around us.
How can you call that a “marketing-first company”?
Yes, they are getting attention. But they’re getting it for the things they are actually building.
They are also the place that attracts the most engineering talent. I have yet to find a Tesla job post for social media marketing.
Tesla’s main achievement is not marketing. It’s volume production (i.e. manufacturing). And building cars that convert people when they drive them. You can call that marketing. But I would call that engineering and product design.
They scaled from 3,000 cars to 3 million cars in just ten years.
Most modern Chinese automakers scaled even faster than that. And if you think that's impressive, Ford went from 0 to 3 million cars in less than 10 years. Without electricity, robots, or fancy technology.
These cars are real, and they are changing the world around us.
Agreed, the streets are now significantly more dangerous due to all the Tesla vehicles driving around like drunk drivers while in AP or FSD modes. Tesla may set back the adoption of self-driving technologies by a decade.
They are also the place that attracts the most engineering talent. I have yet to find a Tesla job post for social media marketing.
Tesla only conducts so much R&D because they insist on recreating a worse version of the wheel rather than using outside suppliers. Except for their supposed differentiating factor, the batteries, which are actually made for them by outside suppliers (i.e., Panasonic).
But on that note, every single one of the other major automakers conducts more R&D into actual new areas of technology than Tesla. They just don't constantly brag about it on Twitter.
Tesla’s main achievement is not marketing. It’s volume production (i.e. manufacturing).
I laughed so hard I almost sharted. Tesla has the worst volume production of any major automaker, and for several years straight has the ignomious distinction of being at or near the bottom in terms of initial car quality (as measured by the number of manufacturing defects in new vehicles), so to the extent they make "more" cars it is because they cars they do make are lower quality.
And building cars that convert people when they drive them.
I now know more former Tesla owners than current Tesla owners. Tesla's 0-60 speed convinced a lot of people to buy EVs. But their abysmal build quality guaranteed that most Tesla buyers' first Tesla would also be their last. Only the die-hards buy more than one Tesla in SoCal anymore.
I still can’t get my head around that anyone let them call it “Autopilot” from the get go - especially in a country that has manufacturers of microwave ovens put a warning on their product that its not suitable for drying their pet’s fur.
The media coverage took a long time to catch on because everybody loves a superhero story. Tearing down people who aren't famous doesn't get eyeballs. (What ever happened to Carlos "Alex Piper" Watson?) You'll only get a story that can be milked for weeks after they get big enough.
Such a sad case of wishful thinking for the domestic economy by regulators blinded by a “shiny” corporation.
