We've all probably worked with people who will only lift a finger if it benefits them. Create an organization of people with this mindset and much of the necessary but un-glorious work never gets done. I suppose you could say people can play the long game and do that stuff in hopes of getting noticed, but if it doesn't and you have a transactional mindset, it's a recipe to be miserable. (We've probably all worked with those people too - the ones who feel slighted because they believe they've done all the hard work without getting rewarded).