We've used Stripe for the recurring payments and it's made things a lot easier than past attempts with other gateway APIs.
We'll be A/B testing different copy, images, and buttons, so expect a blog post soon with those results.
From a technical standpoint I do not have a whole lot to say. The site is straight-forward easy to share via social media and is pleasant.
In terms of the business model, I worry about a few things. Targeting tea drinkers is fine and even going so far as to targeting organic lovers is good/profitable too. You limit yourself (in my opinion) with the amount of tea. Not everyone who likes tea will like it every single day. Typically this would be fine, but the amount is reflected in the price which is, in my opinion, kind of high. Determine if your margins are too high here because the cost might put some people off. Just my two cents...good luck with it.
Since all tea is shipped on the same day and bought in bulk, I'll have to rely on volume to make it a profitable business.
With respect to the amount of tea, I, as a tea drinker, drink multiple cups of tea per day. I figured one cup per day for subscribers would be the ideal way to go.
I think my wife and I are going to try it out. What is the coupon thing about?
I included the coupon field because it's an option within Stripe. I just wanted to be thorough from the gate. I may issue coupon codes in the future for various events.
If I do, you'd be able to use one and it'll adjust your subscription price moving forward (there's a field in the billing section of the user dashboard that would allow you enter it in).
I also want to create a "gift" option to make it easy for users to give yearly subscriptions as gifts.
Any other ideas?
Maybe that would be something that would give you a higher margin and show users the quality of your service?
Also I think if you subscribe to teapeat it would be great to get access to some associated content.
Either a little video, podcast showing how to brew it, details about it. That would build a great community that keeps coming back to the site which would result in better upselling opportunities.
Currently you get people to sign up and the only time they might come back is to cancel!
Build a community of tea lovers & hold onto them!
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The site doesn't seem to mention anything, but you should consider posting brewing instructions on the website for each tea you send out as well as in the package. Different teas are supposed to be brewed differently. Some long, some short, some in hot water, some in warm water. So with each package you could include the tea name (I assume you do already), with a link, teapeat.com/instructions/<teaname>.
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I'd put more focus on the "enough to brew a cup every day for the entire month". I think that makes the service, but it was buried. I'd stick it on the homepage, on the main image.
Hope the A/B testing goes well and everything.
:)
