You order it from Ford, buy it from the dealer. Ford shows you the MSRP. Dealer gets to charge you whatever they want. It doesn't feel legal. Ford has told dealers they'll be punished if they do it. Dealers are still doing it.

According to the National Automobile Dealers Association, dealers average about 2k in profit on a new car. Many are adding market adjustments of 5-20k. They're multiplying the profit they make each sale. It feels very wrong, but Ford really can't do too much especially if they're all doing it in an area.

https://www.onlineautodealered.com/career-central/how-much-d...

With the Silverado EV, the fine print says this: "Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees, optional equipment, and other options. Participating dealer determines final price. Estimated Destination Freight Charge is $1,695; subject to change"

They are making it fairly clear that the dealer ultimately gets to set the sales price, even for reservation from before the launch.

as I've heard, they will order the car for you, but you only sign/pay for it when it has arrived.

I guess due to demand and regular price increases, they don't need to worry about customers bailing out, and they can keep adding to their margin as the market rises