Fun surprise ordering a Mach-E/F-150 Lightning and the dealer charges the market adjustment on your custom ordered car. No where is that fee disclosed until you go down to the dealership to pick it up.
According to the National Automobile Dealers Association, dealers average about 2k in profit on a new car. Many are adding market adjustments of 5-20k. They're multiplying the profit they make each sale. It feels very wrong, but Ford really can't do too much especially if they're all doing it in an area.
https://www.onlineautodealered.com/career-central/how-much-d...
They are making it fairly clear that the dealer ultimately gets to set the sales price, even for reservation from before the launch.
I guess due to demand and regular price increases, they don't need to worry about customers bailing out, and they can keep adding to their margin as the market rises
I paid MSRP for a Mach E I ordered online with relatively little fanfare, albeit with a ~10 month wait and a model year bump (for which Ford gave me a discount off the slightly higher MSRP).
