1. The search bar on their homepage returns no handbrake results
2. To get to those results in the first place you have to click on a 'Handbrake' tab (leaving the 'Domains' tab)
3. The search results link to an info page that clearly states "It's also important to note that handshake domains do not resolve in regular browsers without additional setup."
For the record, I think Handbrake is a doomed project and a bad investment for Namecheap, but I don't think that means we can just accuse Namecheap of "forcing it down the throats of people".