It is a program that provides financial benefit to poor students in exchange for a moral obligation. I see it as being more akin to stealing from a charity rather than a savvy or smart business opportunity. Being entrepreneurial is about providing a product or service to people, but not doing it at the cost to all others. It takes zero imagination to take advantage of a goodwill initiative, all it requires is a lack of moral compass.
I was a super-poor student from a low income family and I relied on both educational discounts and financing to get access to my own computer - so to know now that the program was screwed with by guys who were not exactly starving students really pisses me off.