I love the idea of being somewhere that (a) what the world chess champion does is big news and (2) there are resources dedicated like this to the broadcast of chess matches. American culture is just so ostentatiously mauvais ton in comparison with so many other countries (my other point of comparison was being in England in ’93 and watching a game show where it was clearly a competition of intellectual skills and the winner’s prize was a dictionary—I just cannot imagine that being on American television).

If find it suspicious calling a match interesting when people need to have "Interesting guests in the studio between moves. Interact with audience through questions from chat etc." - I always found that suspicious with the NFL too.

I do watch the WC matches myself, but definitely not live.