> Every business needs a bespoke website, so all the web developers have plenty of work.
Not sure this is reality; or that a meritocracy for webdevs exists.
In recent years, it seems the quality of big "prestige brand" websites (not exactly big tech) is declining, to the point of being unusable on mobile browsers or throttled connections. Not because of technical trade-offs, but reliance on frameworks to achieve "demoable effects" instead of real world features or usability.
We're more than fifteen years into "ajax" and today's kids simply can't do it without burning 10x the cpu cycles and bandwidth. To me it seems there is a decoupling between the utility of webdevs and their pay, and some sort of market failure is occurring.