Rent is not the basis of savings through investment, yield is; of which rent is one kind. Renting a movie at blockbuster made sense in the 90s as plastic shells of magstripe were a scarce good. Today, literally millions of devices could stream their entire lib for free via ad supported streaming apps.
We live in different times. Holding on to artificial constraints for old-times business model nostalgia will look so quaint in a few decades.