Luxury bread is yet another overpriced commodity
In mediterranean countries, "luxury" coffee and bread are sold over the counter at affordable prices. Try charging more than €1 for a coffee in Spain or Italy and you will quickly lose customers. Or more than €1 for any type of bread
However in the UK, buying "luxury" bread is always >£2
The prices are nonsense; it costs exactly the same to make one type of bread as it does another. The same goes for coffee. Production costs may vary by one or two cents and are completely automated
It's just a fashion