They are very much "default alive" BUT I get the sense that a lot of the company's plans and valuation are based on the idea that Tesla will not "just" produce competitive electric cars. They could make money just doing that - but they would never meet the expectations around their company's' trajectory that way and so they would be a "bad" investment (in ROI terms). So I think that everyone who is still working on the "more than a car maker" goal is going to insist the company will be more than that until they really can't.
Their leadership also doesn’t know when to STFU. There was a time when Tesla was _the_ luxury electric vehicle. But Musk is polarizing. He’s isolating formerly loyal customers and more and more compelling alternatives are coming to market every day.
