The range of models is also much wider in terms of affordability. In Europe, we've reached the point where an EV is just another car, and even the cheaper ones have tons of clever bells and whistles like 360 cameras.
Now, it's true that they're the biggest single BEV _brand_ in Europe (and second-biggest in China), but that's... basically just a different marketing approach. VW Group has multiple constituent brands mostly selling largely the same thing (SEAT/SKODA/Scania/Cupra/VW/Audi); it's no skin off their nose if someone buys a VW id3 or a Cupra Born (these are the same thing).
https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Y...
So far in 2022 Tesla is fourth, just behind Hyundai (Hyundai's brands are Hyundai, Kia, and Genesis).
For the first 5 months of 2022 there were 500,000 BEVs sold in Europe with Tesla 3 and Y accounting for a little over 60,000. [1]
There is a tidal wave of competing offerings and Tesla will soon be on the sidelines.
[1]: https://insideevs.com/news/594688/europe-plugin-car-sales-ma...
That said...I would bet on koreans too.
