Which is an enormous, catastrophic, fantastic mistake that should be leaving everyone breathless with shock.
Realising that the software matters is why Tesla is worth more than most of the other car manufacturers combined.
This is why Apple is the #1 biggest company in the world.
This is why every time some "hardware" has to be deployed, every enterprise admin rolls their eyes and groans.
This is why IoT, medical, and factory automation security is a trash fire.
Smart televisions aren't, and you can waste $5000 on one just to have a substantially better experience by plugging in a $150 box from Apple.
And on, and on, and on...
I literally told the local Toyota rep that I wouldn't buy a 2019 model-year vehicle specifically because it didn't have Apple CarPlay. The built-in system is simply garbage. Maps that are 4+ years out of date!
Apple has nearly monthly updates for iOS, which means if I plug my phone into my car, effectively my car gets monthly updates. With Toyota? Maybe once in a decade they'll release an update, and then never again, slowly but surely deprecating its software capabilities down to "worthless".
Similarly, Nikon releases updates for their existing cameras once in a blue moon. Recently they announced "Firmware 2.0" for their flagship Z9, and I was shocked. This is likely a one-time aberration, probably caused by their software division not being ready in time for the initial shipments. I guarantee that there will never be a Firmware 3.0. Never! Where I live, this camera with one lens and typical accessories will set you back $10K and is deprecating at an exponential rate because Nikon does not give a s%*t about software. Meanwhile my iPhone and its camera will keep getting updates.
So yes, CI/CD is a web-centric notion.
It ought not to be.