That is unrelated to the issue. Developing any OS is not easy and takes expert work and a lot of time. No one ever said it was going to be easy. There is no choice that frees you from doing that work. The "choice" is entirely about how you are going to approach that work, and who you have chosen to do the work.
Saying that choice still exists because it can be done is disingenuous when others are saying that choice doesn't exist for most people who can't do it.
