Thus each piece of capacity costs more.. thus the very high costs of Iridium and Viasat.
Their profit margins aren't actually that good because their costs are so high compared to their capacity and the costs are so high that demand simply doesn't materialise - people just do without.
Starlink will change this game because of their drastically increased capacity (assuming they get sat-sat links working). Until another mega-constellation comes online I fully expect them to do to satellite Internet what they did to the launch market.
