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0 pointstmarthal14y ago0 comments

... and the idea is that there are advertisements which generate revenue on the second, third and fourth page in the site that they visit. So his 99.5% metric is that 60% or so of that screen is trying to drive traffic to other articles on the site.

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rhizome14y ago

Hmm, not sure I'm following you here.

tmarthalOP14y ago

What I was trying to connote is that 60%+ of that home page was devoted to driving traffic to other stories in the same site.

A publisher's home page shouldn't necessarily be a place for content (even though it is serving ads). A page's home page is to drive traffic to articles in the site (that _also_ serve ads); this is the 60% navigation and "Non-business Related Filler" that the article talks about.

InclinedPlane14y ago

If you think the entire purpose of a site is just to generate advertising revenue then you should give up, close down your site, and replace it with a domain parking site. You'll still get ad revenue but your costs will be almost nothing, and you won't have to put any work into it at all. It's win/win.

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