It's interesting to ask oneself, I think, how many person-hours of lawyer labor Nissan paid for, and whether less money than that could have been consolidated into one lump-sum payment to Mr. Nissan of "a quantity that immediately bumps one individual up to nouveau-riche class," such that whether he had a domain name from which to do business was irrelevant because he didn't have to work.
Of course, that assumes Mr. Nissan would have been willing to trade at all. Some people aren't motivated by money, which certainly increases the complexity of the "markets solve all things" hypothesis.