Standing up to an authority that declares some lives less valuable than others (e.g. gays, women, having slaves) is maybe a political agenda but it is moreso a moral position, and that is the thing to emphasize.
The trouble is, ultimately people tend to not care enough to stick their necks out (lose money, lose a job) to stand up for what's right, unless it affects them very directly. And it is rational to not forego your own wellfare for the sake of some other group, I just wish the circle of empathy people have were larger.