Most cryptocurrency promotors claim that they have this brilliant team and a great roadmap and in the future all the activity they're going to promote is what will make the token worth something, etc. Which is actually what does make them a security.

The claim in the article is that Bitcoin is mostly not like that. There's a protocol and a bunch of users, but there's no one who's leading the enterprise and causing the value to do something. Not sure I buy that claim, but it's not totally crazy.

There are some projects run by corporations who create and sell tokens, and whose founders have made claims promising returns derived from ongoing operations and investments.